Research into Men’s Food Behaviour

On Monday 8th December 2014, Safefood will be publishing a report on Men’s Food Behaviour.  This will explore key food-related public health issues, including both food safety and nutrition, and will examine relevant socio-cultural influences, knowledge, attitudes and behaviours.  The report shows that, in Ireland, men are generally less engaged with food - both in terms of food hygiene and healthy eating - and this is having a detrimental effect on their health.  Qualitative research with men revealed a number of influences on men’s food behaviour, such as overcoming traditional gender stereotypes, perception of ability, life stage, and influence of the media.  It concludes that we have a responsibility to tackle this challenge, particularly by raising awareness of weight as a major men’s health issue, but also by teaching boys basic food skills such as shopping and cooking, and by creating positive role models for men’s day-to-day involvement in safe and healthy food.  For a copy of the report (on or after 8th December 2014) visit: www.safefood.eu/Publications/Research-reports/Consumer-Focused-Review-Of-Men’s-Food-Behaviour.aspx