Cash Incentives Drive Weight Loss in Men

A major UK study, led by health experts at the University of Stirling, has found that offering financial incentives is effective in helping men to lose weight.  585 men living with obesity across Scotland, England and Northern Ireland took part in the research, and were randomly split into three groups.  One received daily supportive text messages plus the opportunity to earn £400 for meeting weight loss goals, the second received only text messages, and the third received no extra support or financial incentive.  The men were given targets of 5% weight loss at three months, 10% at six months and maintain 10% weight loss at 12 months - at which point the cash was paid to the group offered the monetary incentive.  The research found that, after one year, the men receiving both text messages and the opportunity to get cash lost the most weight.  Read more at: https://www.stir.ac.uk/news/2024/may-2024-news/cash-incentives-drive-weight-loss-in-men