If He Can See It, Will He Be It?

The purpose of this report was to examine messages about masculinity present in popular television programming among boys aged seven to thirteen.  Much of the existing research on gender representation in children’s television has focused on girls and women.  However, far less is known about depictions of masculinity in contemporary children’s programming.  Media representations of masculinity have real world effects on the wellbeing and behaviour of boys and men, and can impact their beliefs/behaviours.  Media has the power to challenge limiting masculine norms in ways that support men’s reduced engagement in violence and self-injurious behaviours, and improve their health and happiness.  Download the report at: https://promundoglobal.org/resources/if-he-can-see-it-will-he-be-it-representations-of-masculinity-in-boys-television